Last year, Apple TV+ made history when it became the first streaming service to win an Oscar for Best Picture with its Sundance -winning film CODA . However, compared to other streaming services and film studios, its overall film lineup could be better.
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According to Bloomberg, Apple plans to expand its original film division with the goal of creating blockbuster . These films will be released in theaters before hitting Apple's streaming service, and it has been estimated that $1 billion a year will go into this film program.
To date, Apple's original films have been released in a limited number of theaters and have won awards. However, Apple is aiming even higher, releasing films that will have a huge impact on the big screen before appearing on the platform .
The company is negotiating with movie theater chains to release their films in thousands of theaters before they are available on streaming platforms — up to a month in advance. Showing a title in theaters will create excitement and interest for Apple TV+, thereby promoting the streaming service.
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Apple has committed to providing theatrical release windows for some of its films, including the highly anticipated upcoming production starring George Clooney and Brad Pitt. According to reports, the stars chose Apple over streaming services like Netflixbecause it promised a theatrical release.
The plans are comparable to those of Amazon, which has pledged to spend $1 billion each year on motion pictures.
According to Bloomberg, Apple is exploring partnerships with experienced film studios to manage the international film distribution of its projects, as it currently lacks the necessary in-house knowledge.
Paramount will give Martin Scorsese 's highly anticipated film , " Killers of the Flower Moon , " starring Leonardo DiCaprio , a major theatrical release thanks to Apple TV+.
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While Apple’s Original Films unit continues to grow, this deal with Paramount is the result of historic negotiations since Apple acquired the rights to “Killers of the Flower Moon.” Apple has invested a whopping $200 million in the production of this highly anticipated film, which is set to premiere at the Cannes Film Festival in May. The film will be available to watch in theaters for several months before being released on the Apple TV+ streaming service.
