Apple is reportedly exploring adding ads to Apple TV+ shows as part of a push to increase ad revenue.
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Apple's privacy efforts have given the impression that the company is against advertising, but that's not the case. Instead, it's been argued that Apple is leveraging its privacy capabilities to give it an advantage over other companies in the advertising space.
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Now, according to Digiday, Apple is looking to expand ad sales with Apple TV+.
The move would align Apple TV+ with the strategies of other streaming services. All major streaming services, except Apple TV+, have announced or offering ad-supported plans that will be cheaper. Streaming market leaders Netflix and Disney+ will launch ad-supported plans in the next two months. The cheaper price could attract more consumers who don’t mind seeing ads.
Apple TV+ currently only has one tier of $4.99 per month, which provides access to all programming in 4K HDR quality without ads.
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While Apple TV+ has received a lot of praise in terms of industry awards, viewership for the service remains low. It is estimated to hold about 5% of the US TV streaming market share. An supported (possibly free?) could boost TV+ adoption and attract much more viewership.
Information source: appleinsider.com
