Snapchat is changing the way creators and influencers make money on the platform, introducing a new, unified monetization program. The changes relate to content published in Stories and Spotlight. Under the revamped monetization program, influencers earn revenue for ads placed on eligible Stories and Spotlight posts.
Previously, revenue generation was done separately for the two types of posts.
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The new unified program is now being tested by a small group of users and will be widely released on February 1, 2025. To participate, creators and influencers must meet certain requirements: 50,000 followers and 10 million Snap views or 1 million Spotlight views or 12,000 hours of watch time in the last 28 days.
They must also post content consistently on the platform. This means at least 25 times a month in saved Stories or Spotlight, and posting to Spotlight or public Stories at least 10 times in the last 28 days.
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It’s clear that the new requirements for Snapchat’s unified monetization program are stricter. Under the previous system, creators and influencers could earn money through Spotlight by having a public profile, 1,000 followers, and 10,000 video views. However, a unified payment program is definitely more convenient.
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In a world where content is king, it’s important for social media platforms to prioritize and support their creators. A unified monetization program not only benefits individual creators, but also contributes to the overall growth and sustainability of these platforms. By providing a fair and affordable way for creators to monetize their work, this program can foster a thriving ecosystem of creativity on social media. So it’s no surprise that many are eagerly awaiting its implementation and its potential impact on the industry. Let’s wait and see what the future holds for this new initiative.
Source: www.theverge.com
