We are pleased to announce the organization of the 6that Web World Expo which will take place on October 22 & 23, 2016 the Zappeion Megaron.
Web World Expo 2016: With a renewed appearance and theme, the only mass event for digital technology and internet presence services is evolving and expanding to present comprehensive solutions to its numerous visitors who are seeking solutions for their business from professionals in the field.
The participation of the leading companies in the industry with stands, distinguished speakers from Greece and abroad, and collaborations with the most prestigious bodies have made the organization an institution.
Web World Expo is a promotion tool for businesses in the sector with multiple benefits, since the event is visited by a large number of businesses from all categories of the Greek Economy that are looking for solutions, and it is an annual meeting of the sector that provides the opportunity for collaborations.
Its history has proven that participating businesses have gained direct benefits from the agreements that emerged within the framework of the event, as well as indirect benefits from collaborations and acquaintances.
The range of products and services that exhibitors will present and the focus of the Web World Expo 2016 conference, which is being held as part of the exhibition, will include:
Digital technology has shaped a new environment of communication and expression, with its own philosophy, aesthetics and technique. Digital design now concerns countless applications that we use in our daily lives, in our entertainment and communication, while at the same time it enters into basic economic, commercial, political, etc. functions of society.
The promotion of products and services increasingly uses digital media and devices, which offer the possibility of personalized and direct approach to consumers. Digital channels are gradually evolving into the dominant method of advertising and marketing throughout the world and the solutions that now exist in Greece offer much more possibilities to advertisers than in the past.
Mobile Marketing is a new trend in digital marketing that is steadily gaining ground over other Digital Marketing strategy channels with more and more companies choosing it to promote their products and services.
The smartphone or tablet has become an indispensable tool for the modern professional. It offers the ability to exchange emails, is a channel of communication with the client and one of the main means of information about what is happening in the world. So it is completely natural to use it as a channel and have its own personalized Digital Marketing strategy.
The cloud is no longer a future trend coming to the IT world but is the dominant trend worldwide. The ability of businesses and users to store data from anywhere and access it from anywhere offers great flexibility as well as a significant increase in productivity. Something that is now becoming visible in the Greek market, where the proposed solutions are increasing, which, in addition, also offer a significant reduction in the cost of use.
Capital controls and government plans to curb tax evasion have brought digital payments to the forefront, which are starting to become quite popular. The tools and solutions available are constantly expanding and the options that exist are no longer limited to using terminals to accept card transactions. In addition, consumers will not accept a business - online and offline - that does not accept payments digitally and without, in fact, offering several options.
The number of Greeks rushing to create their own company based on an innovative idea is constantly increasing. The challenge for many of these startups is finding capital, at least for their first steps. On the other hand, however, there are now specialized funds and platforms that can help with financing, but the problem is that startups do not know how to utilize these tools.
E-commerce in Greece is one of the few sectors that has shown growth in recent years, with many businesses turning to the Internet to sell their products and services. At the same time, consumers prefer to buy online due to lower prices, but at the same time they also seek the relationship created in a physical store and the "security" that this offers, with the so-called physital (physical + digital) being one of the main trends that is constantly expanding.
The most in-demand profession in Greece is becoming that of developer. The shortage is striking and the number of vacancies is increasing as businesses look for developers to help them expand their activities in an increasingly digital world and leverage digital technologies.
For space reservations and sponsorships please contact 210 924.5577 or via email: v.yannikos@verticom.gr
