Samsung has announced that it will unveil its latest Galaxy smartphones at an event on July 22, including what is believed to be the Galaxy Z Fold 8.The event, known as Samsung Galaxy Unpacked, is expected to draw the attention of tech enthusiasts and industry professionals alike as Samsung continues to pioneer the foldable device space.
It's no secret that Samsung is working on a new foldable device to compete with rumored iPhone Ultra Apple's. The company has been dropping hints about what's to come, with the event announcement including a video of a show ticket being cut down to make it smaller - apparently hinting at the new device.
“A new form unfolds,” reads the slogan, indicating innovation and change in design approach.
Samsung vs Apple in the field of foldables
The shorter and wider version of Samsung's foldable book-style smartphone is said to resemble Apple's foldable device, which is expected to feature a 7.8-inch internal display, a 5.5-inch external display, dual rear cameras, a front-facing camera, and a Touch ID power button instead of Face ID. This design change could offer users a more flexible and customizable experience, while the integration of Touch ID could offer a more traditional biometric security option.
See also: Samsung Unpacked event: Galaxy S26 presentation on February 25
Apple is expected to unveil its foldable phone in September alongside the new models iPhone 18 Pro.
The comparison between the two companies is inevitable as both are trying to dominate the foldable smartphone market, a market that is expected to grow significantly in the coming years. According to analysts, the foldable device market could reach 50 million units by 2025, making it a crucial sector for major tech companies.
In addition to the Galaxy Z Fold 8, Samsung is expected to announce new versions of the Galaxy Z Fold 7, which also unfolds like a book, and the Galaxy Z Flip 7.These devices have already won consumers' attention for their innovative design and technological superiority. New Galaxy Watches, which could incorporate improvements in health and fitness tracking, enhancing the user experience.
See also: Samsung: Presentation of “Galaxy Glasses” and Galaxy Watch 9 at the July event?
Galaxy Unpacked will take place in London at 9:00 a.m. Eastern Time on July 22. The choice of London as the venue for the event underscores the importance of the European market for Samsung and its desire to strengthen its presence in the region. The event is expected to attract journalists, analysts and industry professionals from around the world, providing a platform to showcase the latest technological developments.
On Tuesday, Google revealed that it will unveil its latest Pixel smartphones at an event on Aug. 12, unveiling the updated devices about a month before Apple unveils new iPhone models. The timing of the announcements from the major tech companies underscores the fierce competition in the smartphone market, with each company trying to win over consumers and maintain its position at the top.
See also: Samsung: New Unpacked event on July 10
Samsung, with Galaxy Unpacked, seeks to show that it remains at the forefront of technology, offering innovative solutions that meet the needs of modern users. The presentation of the company's new devices is expected to set new standards in the industry, strengthening Samsung's position as a leader in the foldable smartphone.
