A heated debate has erupted among software developers and developers after Google some changes to its Chrome browser. Developers are concerned that these changes will make it more difficult to block ads by causing problems for ad blockers.
In fact, some say that the new changes will “destroy” ad blockers.
This will result in companies being able to monitor users online and bomb them with ads, which for most people is very annoying and for’ this many resort to using ad blockers.
“This means that Google is destroying ad blocking and the privacy protection as we know it”, said someone on the Gizmodo site.
Google's response to concerned developers was that the proposed changes are not yet certain and that this is a draft. It also added that it intends to work with developers to find a compromise.
Google said the goal is to enhance the “security [and] privacy” and performance of extensions.
Google's proposed changes don't allow extensions to process data from different sites. However, the ability to block ads and pop-ups relies on the ability to process, block, and redirect incoming data. If ad blockers can't do these things, they won't be able to protect users from being bombarded with ads and from companies tracking their activities.
