Lately, we have all noticed the new trend “10-Year Challenge” on Facebook and Instagram. After it became a new trend among users, many articles were soon released, accusing Facebook of attempting another new, sneaky method to steal users’ personal data !For their part, the company’s representatives made official statements and said that this is not something that Facebook started, but was created by users, as they found a fun way to celebrate their involvement with the popular medium over the last decade! But let’s take a closer look at the issue.
First of all, what we take for granted is that the world of Big Data has completely changed in recent years. In particular, Cambridge Analytica shed more light on what is happening with data and the internet, especially after the Facebook scandal. In fact, 2018 can be considered the worst year for personal data breaches, as numerous incidents occurred. In fact, the size of the incidents was so large that almost all users accepted that they cannot keep their data completely safe. The most important security issue that prevails over all is related to the “facial recognition” feature. Very large companies, such as Microsoft, Google, and Amazon, were forced to stop selling facial recognition data to the US government. According to a security worker, we are now all at the point where future generations will be afraid to use this feature to avoid being recognized when they go to a store or even a protest. For these reasons, Microsoft, Google and Amazon have decided to establish strict laws and policies regarding this technology before re-launching the feature on their services.
For users, however, the problem with Big Data is expected to get worse. In the future, more and more artificial intelligence algorithms will be used by many companies and at the same time, data will be exploited. From this point of view, it does not matter so much if Facebook uses a similar facial recognition feature for the “10 Years Challenge” to sell user data. According to experts, the damage has already been done, as users have sold themselves as products to governments and companies and continue to do so every day.
