Real Madrid CF and Microsoft have signed an agreement aimed at accelerating the team's digital and technological transformation.
This alliance, which makes Microsoft a strategic technology partner of Real Madrid, will radically change the experience enjoyed by the team's members and fans, providing digital services that will be accessible from anywhere and at any time through a wide range of devices (such as PCs, tablets, smartphones and wearables).
The agreement foresees a series of different initiatives and technological developments, which will be revealed in the coming months. These developments aim to position Real Madrid as the team that will offer a complete and modernized online experience to its fans, paving the way for the digital transformation of the sports industry.
Florentino Pérez, President of Real Madrid CF, and Orlando Ayala, Corporate Vice President and President, Emerging Markets at Microsoft, announced the strategic partnership at an event held at the Santiago Bernabéu Stadium, attended by Microsoft CEO Satya Nadella via a video message. The event was also broadcast live online, with the aim of keeping Real Madrid fans around the world informed about developments that are a landmark in the history of both organisations.
Mr. Nadella emphasized in the message that: “At Microsoft, we are committed to ensuring that people around the world make the most of every minute of their lives. By giving people the right tools when they need them, amazing things can happen, so they can communicate, create and share what unites them. We are excited to be able to provide these tools to millions of Real Madrid fans around the world, contributing to their passion for football.”
Mr. Ayala focused on the importance of the agreement for the team's fans: "Today is the beginning of a long journey for Real Madrid and Microsoft, aimed at the team's complete digital revolution. This new era translates into an unprecedented personalized experience for fans. which will allow millions of fans around the world to passionately enjoy Real Madrid from anywhere, at any time and on any device."
The team's fans, protagonists of the agreement
The first step in the collaboration between Real Madrid and Microsoft is to build a digital platform that will radically change the way Madridistas can follow their team and share their common passion. Through innovative technologies, Real Madrid fans will have access to content and exclusive digital services, whether they are in the stadium, at home or anywhere else. Fans will improve their communication with the players and the team, obtaining an even more personal, immediate and exciting experience.
A series of online services will provide an enriched experience for watching matches, such as virtual access to the stadium, before, during and after each match, choosing the content they want to watch, when they want to watch it and from any location. The aim of this technological initiative is to highlight Madridistas as the protagonists of their own experience, giving them the opportunity to both watch the content they want, and to create it, as well as share it with their friends on social media and other digital channels.
Services and devices
The agreement also provides for the use of services and devices, such as the Surface Pro 3, by players and coaching staff as essential professional tools, aiming to improve the team's efficiency and performance. In addition, new internal communication and collaboration solutions will be adopted, as well as the latest technological trends, such as cloud computing or big data.
The two organizations will collaborate on the exchange and improvement of access to useful information and knowledge, as well as their technological application at the competitive level. At the same time, the possibility of creating relevant research programs in collaboration with Microsoft Research will be evaluated.
Source: kathimerini.gr
