Holding a leading position in the online advertising space, with over 300 million ad impressions per month, Google intends to make every effort to stop fraudsters who make billions of dollars by exploiting the company's activity.
The search engine, which owns DoubleClick, an ad serving technology that allows advertisers to get the most out of their online advertising campaigns, has not announced the methods it uses to discover and stop the action of fake ad bots.
However, in an exclusive interview with AdAge, Google provided information about the hidden team, which is trying to stop scammers from deceiving users and making a lot of money through the company's advertising system.
The London-based group, with around 100 members, is fighting a constant battle to protect digital advertising, which is apparently a more convenient and profitable activity for fraudsters now that banks have introduced the 2FA process into their systems.
The head of Google's anti-fraud team is Douglas de Jager, the man who was once on the other side, as he has admitted, and who now uses his knowledge and experience to help the company.
De Jager is also the founder of Spider.io, a company that Google bought early last year to assure users of the accuracy of ad statistics.
It seems that Google may have realized that they can't fight this battle alone, so they have called in other companies for help, even revealing secrets about the methods they use. They hope this will lead them to some result and stop losing 8.9 million Euros a year.
