Meta-owned social network Threads has reached 275 million monthly active users , according to an announcement from CEO Adam Mosseri .
Adam Mosseri, the Meta executive who runs Threads and Instagram, said in post : "Yesterday we surpassed 275 million monthly active users on @Threads. A big thank you to everyone who helped us get here. There's a lot more to do and a lot of things to fix, but there's something exciting about this place."
See also: Meta: Suspend Instagram/Threads accounts that track celebrity jets
Meta launched Threads in July 2023, at a time when thousands of users were leaving X (Twitter), due to some controversial actions by owner Elon Musk.
It quickly gained a lot of users and has now become one of the largest text-first social networks. The platform reached 150 million monthly active users in April and 200 million in August. According to Mosseri's new post, Threads now has 275 million monthly active users, which means it has gained 75 million users in just 3 months.
See also: Ability to post Instagram Reels directly to Threads
Last week, Meta CEO Mark Zuckerbergsaid that a million people sign up for Threads every day.
It's likely that a large part of the app's growth comes from promoting it on Instagram, which is indeed very popular. Both apps share the same account system.
User growth
The growth in Threads users could significantly impact Meta's strategy. This growth could encourage the company to invest more in developing and improving its.
Also, the increase in users can attract more advertisers, revenue ad. This can lead to changes in the company's strategy regarding pricing and ad placement.
See also: Cross-posting capability between Instagram, Facebook and Threads
Finally, the company's policy on protection data and security. With more users, the company will need to strengthen its efforts to protect the privacy and security of its users.
Source: techcrunch.com
