Recently, the USPTO announced the publication of a patent from Microsoft. It is an innovative system of customized notifications on social networking platforms, which was designed with user engagement in mind.
Essentially, Microsoft is developing a method that enables social media platforms to send notifications that are tailored to the user with the content.
So what exactly does this system involve? On social media platforms like Instagram, Twitter, and YouTube, when users follow someone, they have the option to opt in to receive notifications for new posts, tweets, or videos. However, the current notification system is now considered anachronistic, as it doesn’t reflect the reality where users don’t respond to every “new post” notification. After all, you don’t deal with every single one, right?
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Microsoft plans to address this by implementing a new system that will only send notifications to users who frequently interact with a creator's content (such as frequently clicking, "liking," or "watching"). For other users, notifications will be sent less frequently, maintaining a balance between updating and information overload.
This method, in theory, aims to motivate influencers to shape their content according to their audience's preferences, thus increasing the likelihood of it going viral. Simply put, this means that their content will spread in an impressive way.
This method implements a sophisticated rating system, known as rAffinity, which estimates how likely a content creator is to interact with an alert, taking into account viewer engagement. This rating tool offers content guidelines, helping creators identify which content attract the highest engagement.
This method is reminiscent of YouTube’s notification options, offering options for “all” or “personalized” notifications. However, the key difference here is that the system automatically adjusts the frequency and volume of notifications, which feels truly magical!
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Microsoft has secured a new patent from the USPTO that looks similar to the one that enhances Bing's reverse image search capabilities. This suggests that we may see the technology implemented in the near future. However, it is important to note that since most major social media platforms are not part of Microsoft, with the exception of LinkedIn and Skype, collaboration with other companies may be necessary for its successful implementation.
Source: phonearena
