In recent hours, reports have been circulating that Apple has canceled its plans to launch its autonomous, electric vehicle the Apple Car. The company had been working on the Apple Car , or Project Titan, as it was codenamed, for more than a decade and had invested millions of dollars in its development.
Apple's Chief Operating Officer Jeff Williamshave announced the cancellation of the project to the roughly 2,000 employees working on it. The employees working on the electric car will move to artificial intelligence to work on generative AI under head John Giannandrea.
Several engineers and automotive designers worked on the Apple Car . Some of them will be laid off, while others may be moved to other departments within the company.
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Apple cancels Apple Car project after a decade
The idea for the Apple Car first emerged in 2014, but it faced several challenges in its implementation. Many of the people leading the project had left, there were also many layoffs, key changes in strategy, and many delays.
However, late last month, it was reported that Apple would be looking to bring its own car to market in 2028.While it initially envisioned a driverless car, the company has settled on an electric car with more conventional features. It was said that basic driver assistance features, similar to Tesla. The car would use what is known as a Level 2+ autonomous driving system.
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In fact, the company had held meetings with potential manufacturing partners in Europe to discuss the new approach. After the debut of the original car, Apple hoped it could later release an upgraded system that would support level 4 autonomy.
However, according to new reports, Apple executives have decided to cancel the Apple Car project. The truth is that the challenges in the electric car market are many and even more so for companies that are not in the business.
The development and production of an electric car is a complex and expensive process.
Additionally, Apple would have to compete with companies like Tesla, which has already made its name synonymous with electric cars.
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And let's not forget the challenge of creating a charging for its electric cars. This could include installing charging stations or developing technology to make it easier to charge cars at home.
Finally, the company may have decided that developing an electric car doesn't fit with its core business strategy. The company is known for developing high-tech products like computers, smartphones , and tablets, and now wants to emphasize AI.
Source: www.macrumors.com
