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Instagram chief: iPad market not 'big enough' for native app

An Instagram app for the iPad is still a long way from being realized, as the head of the Meta-owned social networking app says there isn't a "big enough" market to build one.

Instagram ipad

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For years, Instagram has refused to release an iPadOS of its app, forcing iPad users to use the iPhone version on the tablet’s larger screen. In a tweet on Sunday, Instagram chief Adam Mosseri insisted that it’s not going to happen anytime soon.

Responding to a tweet from YouTuber Marques Brownlee about the lack of an iPad app, Mosseri acknowledges “Yes, we understand,” but it’s not coming out anytime soon. «!– /wp:paragraph –>

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When pressed by MKBHD about whether the team size would increase if a native app were available, Mosseri agrees that it would. However, he adds that there are several reasons for the lack of focus, such as increasing overhead costs.

Despite the continued lack of progress, Mosseri says it could be released at some point. The “final features” include an iPad app along with features that may eventually see the light of day, such as “dark mode support, scheduled posts,” and “deleting a photo from a carousel.”

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The list of “finally features” seems to include elements that could practically be built by a small number of determined developers. The team may be “weaker than you think,” but it also has the significant resources of Meta behind it, so expanding the team or getting temporary help shouldn’t be a problem.

Information source: appleinsider.com

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