How are Social Media, Valentine's Day and Mac users connected? On the occasion of Valentine's Day, Kaspersky Lab identified the specifics of romantic behavior on social networks. As it turns out, users who mainly use Mac desktops to access the Internet stand out for their most exuberant expressions of love on social networks.
Relationships start with an acquaintance. Here, according to a survey, Mac computer owners are the undisputed leaders among users of various devices: 14% of them admit to using social networks to start a relationship, while 11% use these sites to look for sexual partners. 
These rates are twice as high as the average for all respondents (8% and 5%, respectively). So it’s no surprise that to achieve their goals, Mac users are more likely to disclose their personal status (83% vs. 63%) and sexual orientation (70% vs. 44%) on social media.
Mac users are also more likely to talk about their romantic activities on social media, with a third (31%) saying they would do so easily. The average for this measure was just over 16%.
But how do social networks affect the personal lives of those who already have a partner? Almost half of those surveyed (46%) said that their relationships had improved thanks to social networks. Mac users are the happiest in this regard – among them this percentage reaches 68%. This may be due to the fact that Mac users prefer to communicate with their partner via social networks: 45% of them choose this way of communicating with their loved ones, while the average for all respondents was only 36%.
“We have not failed to notice how virtual activities have begun to affect our lives, including relationships with our loved ones. Of course, in some cases, social networks are a real blessing: they allow us to communicate more with people who cannot be with us physically, but we should not forget about the dangers that this type of communication entails: relationships can be negatively affected or even destroyed by social networks, so we should be very careful about what we share with our friends and how it can affect them,” commented Andrey Mochola, Head of Consumer Business at Kaspersky Lab.
To avoid being "infected" with something more dangerous than "love fever", Kaspersky Lab experts recommend always using reliable protection solutions.
