The ability to see how much information about their life a user is "sharing" on Facebook is provided by the Digital Shadow, which was created as part of the promotion of the video game Watch Dogs, which is expected to be released soon.
The long‑awaited Watch Dogs deals with the theme of the digital/connected character of modern life, with the player being called upon to complete missions in an «open» futuristic urban environment where everything is interconnected. The protagonist, embodied by the player, is a hacker who moves through a near‑future Chicago, hacking the central CtOS system to achieve his goals.
The access to the app is done via the Facebook account (however for some reason it does not appear to be possible from Greece). As mentioned in a Business Insider article, as soon as the user enters it, photos that the user himself or other users have uploaded are displayed. The app also analyzes the friends list and divides them into different categories: stalkers (those with whom the user interacts frequently), liabilities (those who frequently tag him in posts), obsessions (those who do not respond when the user comments on their posts) and scapegoats (users with whom the user does not interact much).
Digital Shadow analyzes how often the user makes posts, what type they are and where they are made from. It also makes estimates about his disposition and character, while also trying to guess his income level and his code.
Even though, as noted in the publication, the accuracy of the application regarding these latest features does not seem to be very high, concerns are certainly being raised about what the disclosure of many personal details and data on Facebook and, more generally, on the Internet may entail.
Source: naftemporiki.gr
