5th e-Business & Social Media World Conference
Convert & Monetize: The Pro Era!
June 29, 2016 | Divani Caravel Hotel
The 5th e-Business & Social Media World Conference (#ebsmw16) – (www.e-businessworld.gr & www.socialmediaworld.gr) will take place at the Divani Caravel Hotel on Wednesday, June 29, 2016 under the general title "Convert & Monetize: The Pro Era!"
This is the largest conference in the field of Social Media, e-Business and Marketing, which has been established as the annual meeting place for both executives in this market and companies that use specialized services and modern technology tools, in order to put into practice the central slogan of this year's conference: Convert & Monetize!
The business community, as well as executives from the fields of: E-Commerce, Advertising, Marketing, Social Media, PR & Communication, Transportation, Logistics, Banking, ICT, Institutional and Legal, participate either as attendees or as speakers, in a dialogue that focuses on developments in E-Business, advertising and Marketing. They discuss the opportunities and challenges, agree or disagree creatively, network and seek the next step in the market, which everyone now agrees is a key pillar and accelerator of the economy. In practice, it concerns all sectors, since Every Business is e-Business!
However, particular emphasis will be given to sectors that have already adopted these specific approaches and have developed best practices such as: Commerce, Services, Marketing, Banking, Insurance, Hospitality and Tourism Services, Telecommunications, Information Technology, Media & Information, FMCG, Health and Personal Care, Fashion & Apparel, Customer Service, Consultants and Analysts, etc.
Given that the dividing lines between Social Media and e-Business are becoming increasingly blurred, without meaning that they do not maintain their autonomous vital space, the demands for integrated action models that combine business management with communication policy are increasing.
This development is changing the landscape of the market, as it results in an increase in challenges, demands, but also opportunities, for those who want to operate in this market. Everything now requires management by true professionals, confirming the title of the conference "The Pro Era!".
Through this approach, this year there is a joint plenary session in which the synergies between Social Networking Platforms and E-Business are thoroughly presented, which collaborate effectively and in a coordinated manner in order to create "Social e-Commerce".
In a parallel section, specialized workshops will be held on a continuous basis in order to cover in depth important market topics such as:
User Experience & Personal Interaction, Conversion Optimization, UX and Online Store Optimization, Shopping Behavior, Customer Service, Cross Border, Omni-Channel, Augmented Retail, Mobile Commerce, Digital Single Market & Legislation, Strengthening Consumer Confidence, Payment & Security, Logistics, e-Skills, etc.
New approaches regarding the importance of content as a success factor, prevailing trends in Marketing (Programmatic, Social Media, Mobile, SMS & e-mail, SEO, Affiliate, etc.), as well as modern analysis tools, will also be presented.
Finally, parallel activities such as workshops, competitions, gaming, etc. will be held, with particular emphasis on education and in particular on e-Skills, which will be accompanied by a series of specialized seminars with scholarships and many surprises.
Register for free for the 5th #ebsmw16 and be "present" at the biggest event of the year in the field of Social Media and E-Business.
About the e-Business & Social Media World Conference
More and updated information regarding the Conference and the individual sections can be found on the official website of e-Business & Social Media World. The Conference is also broadcast on SmartPress' social media, on Facebook, Twitter and Instagram, while on the SmartPress YouTube channel you can watch the speeches of the previous respective conferences.
