Twitter targets businesses with Official Partner Program – A new service is launching from Twitter, aiming to convince businesses to use the social network to reach new customers.
The service is called the Official Partner Program and is essentially a Twitter initiative to bring together partners from the Twitter Certified Program and Marketing Platform Partner services, which according to the social network offer high-level services for a successful career within it.
Twitter has partnered with IBM, as part of the Official Partner Program, with IBM undertaking to help clients properly use Twitter to plan and design their businesses' marketing strategies.
The new service aims to help brands manage their Twitter campaigns, as well as use Analytics tools to see their progress on the social network.
Greece is not yet included in the list of countries served by this service. We expect it to come here soon.
