“I have 442 friends, but I am alone. I talk to them every day, but none of them know me». With these phrases the video starts that has gone viral on the internet and talks about the isolation that social media bring.
The «Look Up», as its title says, essentially calls anyone who sees it to make exactly this move. To lift their gaze from computers and smartphones through which they believe they communicate with others, while in reality they become isolated.
The author and director Gary Turk, who created it, calls on people not to «like», but to show their real love to the people they care about, while encouraging children to go back out onto the streets to play and not be «zombie» in front of a screen. In closing, he advises those who watch the video to go out into the real world, leaving behind whatever distracts them, so they can truly live.
