Apple's upcoming iPhone 8 plays a much more important role than we thought for Cupertino, as if it finally integrates Touch ID into the device, it will achieve what Samsung failed to do.
Just like everyone else, Dubberly compares Tim Cook's Apple to Steve Jobs' Apple, noting that the company is now second in terms of new feature releases and is now trying to keep up with Samsung. As a result, the upcoming iPhone 8 doesn't have the luxury of simply changing its design, but requires a radical refresh of the device, with the in-display Touch ID sensor being a very important feature.
Analysts claim that Samsung has raised the bar significantly higher with the Galaxy S8 and Apple will not be able to impress buyers around the world with a simple design refresh on the iPhone.
As a result, Samsung has become the leader in design innovation, and Apple needs to improve significantly on features. If it manages to integrate Touch ID into the display, it will emerge as the winner, especially since its South Korean rival failed to integrate the feature.
However, Apple is said to be having trouble deciding on the location of the fingerprint sensor, which is why the company has pulled back mass production for a month.
The company is believed to be considering ditching Touch ID entirely, and instead using 3D facial recognition using cameras mounted in the sensor bar at the top of the display.
The iPhone 8 is set to launch in September, but the device could actually appear in November due to this struggle with the Touch ID sensor.
