As previously reported, Samsung is set to announce its new flagship, the Galaxy S8, at a special event in March with most devices featuring Bixby, Samsung's virtual assistant. Many smartphone manufacturers will include AI technology in their new devices this year, while others are working hard to launch it.
It should be noted that AI virtual assistants are the most interesting thing in the smartphone market, thus creating a new trend that manufacturers must follow if they want their products to be competitive in the market. Typical examples are Google's Pixel and Pixel XL which are equipped with Google Assistant and HTC U Ultra and U Play which have Sense Companion.
Amazon's Alexa is one of the most popular AIs that has recently made its appearance on smartphones, specifically on Huawei's Mate 9. LG is also reportedly working with Google to equip the upcoming LG G6 with Google Assistant. In addition, Amazon's Alexa will be integrated into a new series of LG smartphones.
According to The Investor, Samsung is trying to work with Google to promote the virtual assistant. “Samsung and Google should continue their strategic partnership to bring the best form that AI technology can take to the market.” He continued by adding that Samsung intends to increase its presence in the AI field not only in smartphones but also in tablets and smartTVs.
