The European Court of Justice has ruled that Meta is obliged to limit the use of personal data collected by Facebook for personalized advertising, even if users have given their consent.
This decision could have serious consequences for companies that rely on advertising, since social networks are not allowed to use users' personal data without restriction for advertising purposes
Read more: Texas sues TikTok for mishandling children's data
The Court underlined the need to establish limits in order to ensure compliance with the requirements of the General Data Protection Regulation (GDPR).
The case was brought in 2014 by activist Maximilian Schrems, who claimed that Meta targeted him with ads based on his sexual orientation. The EU Court of Justice said that mentioning a person’s sexual orientation does not allow other relevant data to be used for advertising purposes. The Noyb organization welcomed the ruling, highlighting the importance of strict data erasure practices in all online advertising.
Meta told Reuters that it builds privacy into its products and does not use sensitive data to personalize ads. The announcement comes as Texas Attorney General Ken Paxton filed a lawsuit against TikTok for violating children's privacy laws
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The lawsuit criticizes TikTok for lacking tools that allow parents to control their children's privacy settings. TikTok strongly disagreed with the allegations and offers strong safeguards for users under 18.
Source: thehackernews
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