Microsoft just announced that it will be releasing a new type of advertising on Windows 10, while trying to gold-platter the pill..
Those who already use Windows 10 will probably be used to seeing ads in the operating system, in the Start menu, or in File Explorer. Microsoft of course does not call the ads, advertisements and playing with words and our intelligence…. serves them to us as “suggestions.” 
Something similar happened this time, as Microsoft provides application developers with a new type of ad that claims to offer a better user experience.
It calls them Playable ads and you've probably seen something similar already on rival platforms like Android and iOS.
This new ad format is available in limited numbers for now, but Microsoft is undoubtedly looking to make it available to all developers who wish to include it in their apps published in the Windows Store.
Microsoft states:
“Playable ads are a completely new way for end users to interact with ads and apps. With these ads, end users will never leave the current app. Clicking on the ad will lead to an inline expandable streaming app: for three minutes, the user can interact with the app as if it were already installed on their device.”
Unfortunately, compared to the other ads you see on this operating system, the ones that are played cannot be blocked because they are at the application level and the decision to display them or not is solely up to the developer of each application.
