A very good short post by Steve Kocach at Business Insider, who spoke with sources who were following Samsung's response after the double Galaxy Note 7 recall.
If we don't change, we don't survive, Samsung is reported to have said.
Part of this change, it seems, is to be able to be sure that all of their products are fully tested before they are released to the public. Moving forward with rapid steps quickly in the world of technology, but not at the expense of product safety. Samsung learned a hard lesson and is now preparing for change.
But we are talking about a holistic change and perhaps a reinvention of the company. A company that until this year was considered a shining example in the global history of success.
Of course, the points where the Korean company "suffers" are known to the general public: In addition to the safety of the products it offers on the market, it also seems to lack innovative ideas.
But it's not the only one. After Steve Jobs' death, ideas seem to have dried up, making copy-pasting a common survival practice among technology companies.
The launch of a completely new product that will be safe for the company's customers will probably be able to make a difference, whatever the company's brand name.
But since we've heard a lot, let's wait and see the actions..
