Microsoft is encouraging everyone to install Windows 10 as soon as possible, especially since the new operating system is available as a free upgrade for those running Windows 7 or 8.1. But lately, the operating system has been aggressively promoted.

There are users who claim that their computers were upgraded to Windows 10 all of a sudden while others started seeing instructions to install it without seeing the option to say no. Specifically, it told them to “Upgrade Now” or “Upgrade Tonight” so it makes sense to say bad reviews about Microsoft and its aggressive policy.
But in a statement, the company said it would not force anyone to install Windows 10, arguing that the company's policy is to let its users do what they want.
“Windows Update is the trusted and logical place for our most important updates, and installing Windows 10 makes it easier to find the update you want. Before the update changes your device’s operating system, you will be clearly asked if you want to continue,” a Microsoft spokesperson said.
However, despite this friendly statement from the company, the "Get Windows 10" application, which is available on 7 and 8.1, continues to be updated with new messages that make it even more difficult for the user to refuse the installation.
Starting in early 2016, Microsoft will make Windows 10 a recommended update for these computers so everyone will have to double-check before installing anything via Windows Update or they will end up having the new operating system on their computer without any notification.
