Nearly a year after the release of the iPhone 16e, Apple is preparing to launch the iPhone 17e, according to Mark Gurman.
The iPhone 17e will feature an upgraded A19 chip from the iPhone 17 series , as well as charging MagSafe , while switching to Apple's own in-house cellular chips. Equally important, the company appears to be planning to keep the price at $599 , despite the increasing RAM and storage prices
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Gurman says Apple plans to aggressively promote the iPhone 17e in emerging markets and businesses.
We also expect Apple to release an updated iPad and iPad Air around the same time, along with MacBook Pros upgraded and a MacBook Air with an M5 processor. The base iPad model will move to an A18 chip, which means it will support Apple Intelligence, while the iPad Air will move to an M4 and switch to an OLED display.
Gurman says most of these releases should be expected by early March.
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Apple: iPhone 17e, new MacBook and iPad
Apple appears to be focusing on expanding its presence in emerging markets with the new iPhone 17e, offering features typically found in more expensive models, such as MagSafe and the powerful A19 chip. This strategy could prove crucial in strengthening the company's position in these markets, especially as competitors do not seem to offer significant innovations in their respective models.
At the same time, keeping the price at $599 may attract more consumers looking for value for their money, while businesses may find the new model attractive for their needs, given the upgraded features and reliability offered by Apple.
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The launch of new iPad and MacBook models further strengthens Apple’s offering, providing consumers with a wide range of options for their technology needs. The new iPad with A18 chip and iPad Air with OLED display are expected to offer improved performance and image quality, while the MacBook Air with M5 processor promises increased power and efficiency.
With these moves, Apple appears determined to maintain its leading position in the market, offering innovative products that meet the modern needs of consumers.
