Social networking platform X (formerly Twitter) is now allowing select content creators to upload videos in 4K resolution, in an effort to boost user engagement and prevent them from leaking to competing platforms like YouTube or Vimeo. announced in a post on the platform that the feature will soon be extended to all premium subscribers.
Previously, paid users could upload videos in 1080p quality, with a maximum file size of 8GB and a duration of up to about three hours. Now, support for 4K content may bring changes to file size limits as well.
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Since Elon Musk took control of X, the platform has placed greater emphasis on content related video-, gradually expanding the boundaries and capabilities for its subscribers to encourage the creation and “consumption” of media content.
Additionally, in an attempt to capitalize on the uncertainty surrounding a potential ban on TikTok in the US, X has also created a dedicated feed for vertical videos . This new feature was recently integrated into its mobile apps
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Now, support for 4K video on the X is a significant upgrade, especially for content creators who are looking for high-quality images. It's a strategic move that shows the platform is trying to compete more seriously with YouTube and other video-first platforms, strengthening its position in the audiovisual content.
What makes the venture interesting is that X, a traditionally text-centric platform, is attempting to transform itself into a full-fledged multimedia hub. However, to be truly competitive, it will need to invest in other aspects as well, such as a better search engine, more stable streaming, and more.
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4K support is a good first step, but it needs to be accompanied by a substantial enhancement of the overall video experience on the platform.
Source: techcrunch.com
