Rumors have circulated that Samsung was considering replacing the default search engine, Google, with Bing.
Samsung has long paid Google to be the default search engine on its Galaxy smartphones , but that deal appeared to be in jeopardy after a report last month that Samsung was considering switching to Bing as its default search engine.
As the New York Times reported last month, Google ’s discovery that Samsung was considering switching to Bing caused “panic.” Samsung is not only the world’s largest smartphone maker , but its contract with Google is said to be worth $3 billion.
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Now, the Wall Street Journal reports that Samsung has suspended its internal review of the switch from Google to Bing, citing sources familiar with the proceedings.
According to the report, Samsung initially considered switching to Bing as the search engine of choice in the Samsung Internet browser . It is believed that the company felt that a change would not “materially change the status quo,” as the majority of Samsung users prefer other browsers, such as Chrome , anyway .
The company decided to suspend the review for now due to concerns about market perceptions of the change and the impact such a change would have on relations with Google , the WSJ sources said .
The sources added that Samsung is not definitively closing the door on a switch to Bing – so, it is possible that the company could reconsider the matter and change search provider at some point in the future.
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Either way, we can't say we're surprised that Samsung is sticking with Google– Google has been the default search engine on Galaxy for years.
It's unclear why Samsung initially considered switching to Bing, but it's likely that it was looking for ways to differentiate itself from other Android on the market. Ultimately, however, they decided against it and are now focusing on other ways to stand out from the competition.
Source: androidauthority.com
