Google is introducing continuous scrolling for desktop Search results, just as it did for its mobile website in 2021. This major change to the layout of its search engine results page (SERP) is part of their effort to improve the user experience and make it easier to find what you're looking for.
Google has long allowed users to see up to 100 results per page from google.com/preferences, although the default search result is 10 blue links.
It’s important to distinguish between continuous scrolling and infinite scrolling. With continuous scrolling, users can view six pages of Search results by scrolling down before encountering the “More” that would allow them to search for more results. On mobile devices, Google limits continuous scrollingso that users can only view four pages of results at a time.
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Google , users who wanted to see more than what was on their current page had to click on the next page number at the bottom.
Google announced that with continuous scrolling, users will now be able to see six pages of results after reaching the bottom of a Search results page, which is arguably faster than finding and clicking “Next.”
This is designed to make things easier and reflects the way many modern services work - although you're more likely to see this on mobile apps than desktop platforms. -Google
By adding the new continuous scrolling feature, Google Search is paying more attention to those websites that aren’t ranked high enough to be on the first page. The majority of people don’t go beyond the first page of Google, so by giving these websites more visibility, they might get the recognition they deserve.
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The company has stated that “most people who want additional information tend to browse up to four pages of search results” when using mobile devices.
Google also plans to add more search box suggestions on mobile and richer layouts for key results. The desktop equivalent has n't been fleshed out in detail yet, but the company is already slowly testing a new design for search filters.
Google Search introduces Continuous scrolling for English searches in the United States.
Source: 9to5google.com
