Finally, after months of anticipation, Instagram has announced that its new in-app scheduling tool will be available to all business accounts on the app. The long-awaited tool allows businesses and creators to schedule their posts without having to use expensive third-party apps or Creator Studio. Social media managers and creators have spent countless hours relying on these third-party tools to get their content out there, but this new scheduling feature will save them a lot of time and energy. The official launch comes just weeks after the social network began testing the scheduling tool with select users.
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The new tool will allow businesses and creators to schedule posts, reels, and carousels up to 75 days in advance.
After creating a post, tap “Advanced settings” to access the scheduling tool. A new toggle will appear that says “Schedule this post.” By selecting this option, you can choose exactly when you would like the post on Instagram – date and time. Return to your “Instagram feed” and finally tap “schedule.” Businesses using this feature can find all scheduled content in the “Scheduled Content” section, which is accessible via the “hamburger menu” – from here you can reschedule posts if necessary.
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The new tool from Instagram is no surprise, given that app researcher Alessandro Paluzzi noted the development of a scheduling feature in July.
There is no current information on whether or when regular Instagram accounts will have access to the in-app.
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Instagram recently released a new scheduling tool and introduced “Achievements” in reels. Creators can unlock Achievements by taking specific actions while creating a reel, such as collaborating with another creator, engaging with their community by making reels more interactive, creating more than one reel in a week, or using trendy sounds and effects.
Information source: techcrunch.com
