One of the biggest TikTok influencers has revealed how much each social media platform pays, and it might be a surprise for you.
An American influencer with more than 70 million followers revealed what many of us really want to know about the industry: how much they get paid.
If you're on TikTok, you probably know Erika Kullberg as the lawyer "who reads the fine print so you don't have to."
She has 9 million followers on TikTok, as well as 59.9 million likes and 452 million views on her videos.
This success is all within a single year. Her total income from TikTok? 5075 $ (3255 $).
Ms. Kullberg revealed the income in a TikTok as she scrolled through her “creator fund dashboard,” which showed payouts as low as about $3 a day and as high as $39.
TikTok creator fund payments are only available to people over the age of 18 in the US, UK, France, Germany, Spain and Italy. This means Australian influencers are currently missing out.
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Passionate about money transparency, Ms. Kullberg didn't leave her video there.
On Facebook, she has 3.3 million followers and in just three months of posting videos, the social network paid her a total of $4,791.
"The nice thing is that the videos I post on Facebook are the same ones I've already made for TikTok, so there's no extra work other than hitting upload," the influencer explained.
If you thought that social media creators' income would be based on their popularity, what he revealed next would be a big surprise.
On Instagram, Ms. Kullberg has not earned anything, despite having 4.1 million followers and amassing 263 million video views.
" Instagram pays some creators, but not if you have over a million followers, so I've made zero dollars from Instagram," he said.
The influencer's YouTube has made the most money, even though it has fewer followers than her other accounts.
He has 755,000 subscribers and has earned $306,771 in less than three years.
See also: TikTok update: Brings new tools for video editing
“ YouTube pays very differently depending on whether it’s a short video versus a long video,” Ms. Kullberg said.
For a short 29-second video with 1.8 million views, YouTube paid her just $5. But for a 12-minute video with 2.3 million views, YouTube paid her $54,568.
He reminded people that the payments were all pre-tax.
The income he revealed is only what the actual social media to influencers.
Many influencers earn additional income on the apps – paid for by external companies – through sponsored posts.
Source: news.com.au
