It may have taken years, but Instagram is finally letting its users create posts from its desktop app. The social network is rolling out a series of updates that will be completed on October 21st, when users worldwide will be able to post photos and short videos (under a minute) from browser . This is useful if you don't have access to your phone physically, but it could be especially useful for businesses and users who want to make better use of their expensive cameras.
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There are also plenty of updates for users . A Collabs test feature, available today (October 19), allows two people to co-author posts and Reels. All you need to do is invite someone else from the tagging screen to join in. Both users’ followers will see the post and can even share views, likes, and comments. It’s safe to say this could be useful for everything from brand groups to sponsored posts.
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Another test coming on October 20th will let you start nonprofit fundraisers from the new post button, simplifying charitable efforts.
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Everyone will see new Reels effects with background music on October 21st, including Superbeat (special effects that sync to the beat) and Dynamic Lyrics (3D lyrics that flow with the track). They're not as flashy as the other additions, but they can help you focus on sharing content, not editing it.
