A new product from Trustev has big ambitions: to get rid of the trolls circulating in Internet comments.
The company has developed a product for publishers that will help them blacklist trolls, even if their IP address, browser, email address has changed, or they are trying to hide using a VPN.
Trustev says it uses a "digital fingerprint" consisting of hundreds of data points, such as the user's MAC address, cell tower, device ID, but the best thing is that it can detect abusive behavior, and then punish the user with a permanent ban.
The company probably knows what it's doing, considering it also offers a successful e-commerce product for fraud protection.
Once banned, these users can't simply re-register an account to comment again, because Trustev logs them in, ensuring they can't come back using a different email address or device.
Of course, the service isn't free and is priced on a per-app basis. However, the cost is quite affordable.
