The decline could reach 20% month-on-month in April and could continue slightly throughout the quarter, bringing total iPad mini shipments as low as 10 million units during the quarter. Apple's cut could be due to reallocating inventory and preparing for the next-generation iPad mini, which is likely to launch in the third quarter, DigiTimes reports.
The decrease may be as high as 20% on month during April, the sources noted, and may continue to slightly decrease throughout the quarter to bring total shipments of the iPad mini to as low as 10 million units during the quarter. Apple's cut comes as it is adjusting its reserves for the next-generation iPad mini, which is likely to be released in the third quarter, added the sources. However, the sources also noted that Apple's cut is because of increased competition from various 7-inch Android tablets.
However, many argue that Apple's cutbacks may also be due to increased competition from various 7-inch Android tablets, although the iPad Mini really surprised everyone with its huge demand and sales.
Earlier this month, DigiTimes itself reported that Apple had adjusted its shipments for the iPad and iPad mini in 2013, increasing iPad mini to 55 million euros and reducing iPad shipments to 33 million euros.
