LinkedIn Elevate: new service for businesses
While many professionals share material in order to strengthen their professional position and image, either with articles or through blogs, both on professional and social networks, many companies share similar content on the same networks in order to reach prospective employees but also to promote the brand and their products. However, there are also companies that do not recognize how they can benefit by encouraging their employees to share material, essentially becoming “social professionals”.
LinkedIn, with its new product LinkedIn Elevate, comes to help businesses motivate their employees to share the right content easily on social networks, as well as to see their statistical progress.
Easy Content Curation
The new service uses an algorithm that combines recommended material from LinkedIn Pulse, Newsle, and user curation, in order to equip employees with the appropriate content for sharing.
Easy Sharing
Employees can easily share content on LinkedIn and Twitter and take advantage of the scheduling feature that LinkedIn Elevate provides.
Utilizable statistics
Employees can see the likes, comments and shares of the content they posted. Soon, the ability to see who viewed their profile will also be added.
Source: socialmedialife.gr/
