The latest version of the now-famous Candy Crash Saga, with the addition of Soda Saga, was released earlier this month and since then, players have been inviting their Facebook to play. It's become pretty hard not to see a mention of this game in your News Feed almost every day.
The video uploaded by King and sent to Facebook users through its advertising system appeared to 100 million users in 7 countries on the first day of its release, making it the most successful advertisement on Facebook, since in a short period of time it covered one-eighth of its 864 million users.
This is of course a big win for Facebook's advertising department, which comes second only to Google in terms of revenue. Most users who watched the Candy Crashwatched it on their mobile devices, which adds to Facebook's success. Until 2 years ago, only 5% of advertising budgets were allocated to mobile and portable advertising.
Candy Crash leaves room for other games.
Although Candy Crash still accounts for the majority of the company's revenue, its popularity has fallen from the gaming charts and other titles have taken its place. However, game companies continue their policy of aggressive advertising, especially on mobile devices.
