The year we are going through is quite important for the Foursquare team , since during the summer it successfully completed the separation of the application into exploration and check-in, launching the new Swarm application and radically changing the existing application.
Now, the team behind the two previous social applications is looking for new ways to promote Foursquare's new identity, beyond word of mouth, and acquire new users, choosing outdoor advertising in New York and Chicago for six weeks.
The outdoor advertising will appear in airports, subways, bike racks, etc., highlighting Foursquare's new signature feature called Tastes and emphasizing the need for each person to find locations based on their own personal tastes, as everyone has different tastes.
At the same time, the Swarm app is expected to be advertised online, according to Business Insider.
Finally, Foursquare now has 55 million registered users on its service, without knowing the exact number of active monthly users.
Source: socialmedialife.gr
