Roblox ,after introducing age verification last year, aims to increase the number of players over 18 on its platform.
As reported in its earnings report, as of the end of 2025, 45% of Roblox's daily active users had completed age verification as of January 31. Of those who have verified their age, 27% are adults. Roblox also reported that this age group spends more money on its platform compared to users under 18.
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Roblox wants to attract more adult players
Roblox plans to attract more adult players by expanding certain “high-fidelity” genres to its platform. As it noted in its earnings report, the company is “prioritizing some of the biggest and most profitable genres in the gaming— e.g. Shooters, RPGs, and Sports & Racing.”
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Roblox is also placing a greater emphasis on performance and graphics quality, which is critical to attracting adult players who are looking for more realistic and demanding gaming experiences. These improvements not only enhance the aesthetic and functional quality of the games, but also offer creators the opportunity to develop more complex and engaging experiences.
The shift to over-18 players follows a wave of lawsuits over child safety on Roblox, including in the states of Texas, Kentucky and Louisiana. In addition to age verification, Roblox has introduced a number of changes aimed at improving child safety on its platform, including age-restricted content, content labels, an experience rating system and more parental controls.
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Roblox continues to monitor market trends and adjust its strategies to stay competitive. The focus on child safety remains paramount, but the company recognizes that expanding user base also requires meeting the needs of a more mature audience. With these moves, Roblox hopes to solidify its position as one of the leading gaming platforms in the world.
