Apple is today celebrating the winners of its 'Your Tree on Battersea', a festive event in the UK that invited the public to design digital Christmas trees using iPad. The 24 winning entries will be displayed at Battersea Power Station from today, daily from 5pm to 10.30pm, until 24 December.
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The winning entries will be displayed on the building's chimneys, alongside trees designed by established artists and celebrities including Kylie Minogue , Sir Stephen Fry , Maro Itoje , Oliver Jeffers , David Shrigley OBE and Chawawa . Apple says the competition continues the company's tradition of celebrating holiday creativity and is the first time it has opened the opportunity to the public .
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In 2023, artist David Hockney created 'Bigger Christmas Trees' on an iPad Pro, while last year, Aardman – creators of Wallace & Gromit – used the iPhone 16 Pro Max to create a short animated film. Both installations transformed the iconic chimneys and 101-metre-high washing towers that rise above the River Thames. This event is not only a celebration of technology and art, but also an opportunity for the public to actively participate in the creative process.
Apple, through this initiative, seeks to encourage artistic expression and showcase iPad as a tool for creativity. Participants had the opportunity to use various design applications and express their imagination in unique ways. Battersea Power Station, one of London's most recognizable buildings, is transformed into a canvas for displaying these creations, offering a captivating experience for visitors. This event is expected to attract thousands of visitors, as it combines technology with art and tradition with innovation.
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Apple's initiative strengthens the connection between technology and art, showing how modern devices can be powerful tools for creativity. This fact, in addition to its artistic value, also has a social dimension, as it encourages public participation and interaction with art. With this initiative, Apple shows that technology can be accessible and creative for everyone, regardless of age or skill level.
