OpenAI , the company behind the AI video app Sora , has announced that it will no longer allow users to create videos featuring the likeness or voices of celebrities . The decision comes after concerns were raised about the creation of deepfake videos featuring celebrities without their consent.
In a joint statement issued yesterday, OpenAI, SAG-AFTRA, actor Bryan Cranston, United Talent Agency, Creative Artists Agency and the Association of Talent Agents said there had been a “productive collaboration” to ensure the protection of the voice and likeness of famous individuals in content created with Sora 2 and the Sora app.
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Cranston expressed concerns about Sora after users were able to create deepfakes that included his image without his consent or compensation. The families of Robin Williams, George Carlin, and Martin Luther King Jr. also complained to OpenAI about the Sora app.
OpenAI has anopt-infor using a real person’s voice and image, but Sora users were able to create videos of Cranston even though he hadn’t given permission. To fix the issue, OpenAI has strengthened safeguards around voice and image playback without explicit consent.
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How did OpenAI respond?
Artists, performers, and individuals should have the right to determine how and if they can be simulated with Sora. Along with the new safeguards, OpenAI has also agreed to respond “promptly” to any complaints received in the future.
OpenAI first modified Sora late last week in response to complaints from the family of Martin Luther King Jr., and the company said it would strengthen protections for historical figures. OpenAI said there are “strong free speech interests” in depicting deceased historical and public figures, but authorized representatives or estate owners can request that their image not be used in Sora content.
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Sora was released on September 30th and has since become one of the most popular apps on the App Store.
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