Amazon is adding a new TikTok-like feature that showcases products on the platform in a scrollable feed of short videos and photos.
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The long-awaited feature, called Inspire, allows users to explore and purchase items from influencers, brands, and other customers directly through content published on the platform. This groundbreaking addition was announced by the company today!
On Thursday, Amazon announced that it will launch the revolutionary lightbulb icon in the US app for select customers in early December. The service is expected to be available nationwide in the coming months.
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To make the most of this feature, Amazon encourages users to open the shopping app and tap the lightbulb symbol in the navigation bar.
On the platform, users have the opportunity to select up to twenty interests of their choice, from toys and makeup to interior design.
Users' feeds will then be personalized with photos and video content tailored for them.
By simply clicking on the product thumbnail, users can quickly and easily access reviews .
The new feed displays features of both TikTok and Instagram, with the integration of short videos as well as standard photos.
Users can easily express their approval of content in the feed with a double tap, just like they would “like” posts on Instagram.
Source of information: independent.co.uk
