Twitter had officially published the way it understands and modifies users' interests since May, but this week the feature gained the most attention from users, most of whom noticed the "your interests" category for the first time.
Like all social media platforms that collect your data, Twitter also has a list of “inferred interests” that it uses to personalize your experience on the platform. Specifically, it uses the interests it believes users to determine the ads and content that will appear on each user’s personal account. This is not new news for the social media world, as we already know that Facebook and Instagram operate in a similar way, especially when it comes to ads.
For example, if you notice that posts of specific content appear more frequently on your homepage, which are about topics you like the most, it is because Twitter understands your preferences.
To clarify, Twitter interest lists are based partly on your activity on the medium but also on the ads that will be promoted to you. If something doesn't look right, you can modify it in the list. For example, if you like comedy and decide you don't like it anymore, you can remove it from your personal list.
How can you view your list of interests?
Head to Twitter settings and select the Interests and ads data , then after entering your password, select Inferred Interests from Twitter. Additionally, on this page you can download all data , which is worth taking a look at.
