We have reported extensively that the situation for Apple in China is tense, with the country's government doing its utmost to drive out the Cupertino company by constantly creating problems for it.
But yesterday, Apple, in a move that we want to see more as a humanitarian gesture and less as a marketing move, changed its main online page by adding a message of condolences for all those affected by the recent earthquake in Sichuan.
Our deepest condolences to those who were taken away by the Sichuan Yaan earthquake, and respect to all the rescuers. May those who have passed away rest in peace, and may the survivors stay strong.
In addition, it announced that it will donate 50 million yuan ($8,000,000) to the victims of the recent earthquake and especially to support schools that collapsed in the area. Apple will provide all the technological infrastructure with free devices, while all Apple Store staff are ready to provide any help and support requested free of charge. At the same time, it has created an account to save more donations and offers for the earthquake victims.
In this difficult time our hearts are with the Sichuan earthquake victims. In addition to cash donations to help the victims ride out the storm, we will also commit to donating brand new Apple equipment to some of the schools in the affected region, and the local Apple staff will be on standby to provide support.
