Warply , the Greek, pioneering start-up specializing in mobile marketing and mobile CRM , is dynamically expanding into new markets abroad, with its first stop in Asia being the Indian market, where it has just started operating, under the brand name “ abdy ”.
The aim is to further strengthen its presence in foreign markets
With the launch of “adby”, the Greek company enters – first – the rapidly growing Indian market, providing the “Engage 2.0” platform and all its mobile services. All of the company’s development and expansion moves are made with its own capital. For the current year, the company is focusing on further strengthening its presence in foreign markets, with the goal of 20% of its total turnover coming from there.
Additionally, the company's immediate plans include upgrading its services by strengthening its premium mobile advertising network "Warply Ad Network". Special emphasis is also placed on the development of new products with an emphasis on in-store analytics, mobile payments and data brokerage.
“We analyzed several markets and ended up in India, a rapidly growing country in the mobile segment – smartphone sales in 2014 doubled, reaching 364 million. The partner group also played an important role in our decision. Our strategy was to find a strong partner group there, united by the same vision and passion for innovation,” commented Yannis Doxaras, founder and CEO of Warply.
Source: protothema.gr
