The Vocational Training Center (K.E.K.) of the Athens University of Economics and Business (OUEB) is launching the 2nd educational series of courses on Digital Marketing and Social Networks.
The so-called DigiMa, which comes from the words Digital Marketing, is aimed at executives who are active in Marketing and related industries, executives who are active in digital technologies, freelancers and Digital and Marketing consulting companies, as well as current and future entrepreneurs who are active or want to be active on the internet.
DigiMa consists of 4 main modules, which are as follows:
- Strategic Analysis and Planning
- Content (content marketing), services, sales
- Data Utilization and Effectiveness Measurement
- Contact and Promotion
The lecturers of the DigiMa courses are OPA educators, business executives specializing in Digital Marketing, as well as executives of large companies such as Google, ATCOM, ΕΤΕ, Mindworks, UX.lab, Focus-Bari, Hangover media, Carad, Tourix, MPASS, Obrela, Linkwise, etc.
Finally, the courses last a total of 72 hours, which are distributed over weekdays and some Saturdays, for 3 whole months. The cost of the courses amounts to 1100 euros, including the book that will be given to the participants and the lecturers' notes, with the LAEK subsidy of 0.45% in effect.
Registrations are open until 28/1/2015, on a first-come, first-served basis and after an interview. Courses start in February .
