Twitter is experimenting with a new tool that allows users to see how many people have seen their tweets.
The new feature appears to be a simple experiment, as it's not widely available. However, this is the first time Twitter has attempted to make its statistics visible to everyone.
Until now, users have not been able to see this type of data and this will be very useful for advertisers to see the progress of their campaigns.
Twitter is constantly working on new things to improve its services, adding more and more features. These tests are not uncommon and most of the time only affect a small percentage of users. In fact, the teams working on these projects don't even have to get permission before activating such a test.
The new feature will have mixed results. On the one hand, users will know what interests their followers the most, but on the other hand, they may become discouraged and stop tweeting, which could reduce Twitter's activity, which is obviously not what the company is looking for.
