Pinterest has acquired VisualGraph, a startup made up of two employees, founder Kevin Jing and partner David Liu . The acquisition aims to improve Pin search by introducing VisualGraph's image recognition and virtual search technologies .
Currently, Pinterest search is based on Pin descriptions, but this may change for Pins without descriptions as the Pin image will be analyzed . Pinterest can also use previous technologies to improve its ads by better recognizing users' Pins and showing them more relevant ads.
The image above is an example of image recognition using VisualGraph technology.
Source: socialmedialife.gr
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