Apple is upgrading its Podcasts app , allowing users to seamlessly switch between audio and video podcasts , using HTTP Live Streaming (HLS) technology . While listening to a show, users will be able to switch to a landscape video version of the podcast and download the video versions for offline viewing .
By giving users the option to quickly switch between audio and video, Apple can help keep audiences on its platform and reduce the chances of users switching to other services to watch episodes of their favorite shows.
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Video is becoming an increasingly popular way to consume podcasts, with YouTube stating last February that over 1 billion people watch podcasts on the platform each month.
Spotify isalso making a big push into video, while Netflix recently launched its own original podcasts and has licensed shows from Spotify and iHeartMedia.
Apple: Podcasts Upgrade
The new features in Apple's Podcasts app will officially launch this spring, but are available for testing as part of the betas for iOS 26.4, iPadOS 26.4, and visionOS 26.4. HLS video will also be coming to the web version of the Podcasts app in the spring.
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Apple says the video will integrate 'seamlessly into existing shows without disrupting followers or downloads, and creators can earn money through sponsorships and dynamic advertising'.
This upgrade is a strategic move by Apple to retain and grow its audience by offering a more complete user experience. The ability to switch between audio and video without interruption can attract more users who prefer flexibility in content consumption. In addition, the ability to download videos for offline viewing offers greater freedom to users who want to watch their favorite Podcasts without having to be connected to the internet.
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Integrating HLS video into the Podcasts app can also create new opportunities for content creators, as the ability to view videos can attract more advertisers and sponsors. By using dynamic advertising, creators can tailor their ads to their audience, thereby increasing their chances of making money.
