Meta CEO Mark Zuckerberghas announced plans to launch a Studio , led by Alan Dye, the Apple UI designer who is leaving the company to join Meta.
Dye is leaving his position as Vice President of Human Interface Design at Apple to become Meta's new chief design officer.
In a post on the social network Threads, Zuckerberg said that Meta's Creative Studio will combine design, fashion and technology, while treating intelligence as a "new design material."
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“The new studio will bring together design, fashion and technology to define the next generation of our products and experiences. Our idea is to treat intelligence as a new design material and imagine what is possible when it is abundant, capable and human-centered. We plan to elevate design within Meta and bring together a talented team that combines craftsmanship, creative vision, systems thinking and deep experience in building iconic products that bridge hardware and software.
We are entering a new era where AI glasses and other devices will change the way we connect with technology and each other. The possibilities are vast, but what matters most is making these experiences feel natural and truly human-centered. With this new studio, we are focused on making every interaction intuitive and built to serve people.”
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Alan Dye and Billy Sorrentino in Meta
Meta is also hiring another Apple designer, Billy Sorrentino, who has been on Apple's human interface design team for the past 10 years. Like Dye, Sorrentino worked on the redesign Liquid Glass of iOS 26.
Along with the two former Apple designers, Meta's Creative Studio will include the existing industrial design team and the metaverse design and art teams.
Meta currently sells Quest VR headsets and AI smart glasses designed in collaboration with Ray-Ban and Oakley. Meta aims to expand further into hardware and is hard at work on a set of augmented reality glasses.
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Alan Dye was one of the few remaining Apple designers to work alongside Jony Ive. He originally joined Apple in 2006, moving to Ive's team in 2012 to work on iOS 7. He has led Apple's user interface design team since 2015 and will now start at Meta on December 31.
