Google and OpenAI appear to have lowered content creation request limits for Nano Banana Pro and Sora , citing excessive demand .
Bill Peebles, who leads Sora at OpenAI, said that free users will be able to create up to six videos per day. “Our GPUs are melting,” he explained. Unlike previous restrictions, Peebles did not say the measures were temporary, but noted that users “can buy additional gens.” The move could also be part of a broader effort to monetize the platform.
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The limits for ChatGPT Plus and Pro subscribers remain unchanged , although they are not specified.
Google is also limiting free users to two images per day on Nano Banana Pro, which launched last week. The change, from three, was first spotted by 9to5Google. The company warns that the limits may change frequently and “without notice,” which is common practice after popular releases.
Google also appears to be limiting free users' access to Gemini 3 Pro.
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Changes to Nano Banana Pro and Sora due to high demand
These changes highlight the growing pressure on technology companies' infrastructureas demand for AI services continues to grow.
Users who rely on free services may need to reconsider their options or consider upgrading to subscription packages to maintain access to desired features.
OpenAI and Google, two of the biggest players in the artificial intelligence space, are facing challenges in meeting growing demand while also trying to maintain the quality of their services.
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The decision to limit free users can be seen as a step towards balancing demand with available resources. At the same time, these companies continue to invest in new technologies and infrastructure to support the growing use of their services.
Users who want to take full advantage of the capabilities of AI tools may need to consider their options carefully and adapt to new market conditions.
