Apple is planning to cut production of the iPhone Air due to its disappointing sales performance, according to Japanese investment and brokerage firm Mizuho Securities (via The Elec).
See also: China: Delayed iPhone Air sold out in minutes
The Japanese company claims that the iPhone 17 Pro and iPhone 17 Pro Max are selling higher than their predecessors during the same period last year, while the simple iPhone 17 is a big hit, performing significantly better than the iPhone 16. The iPhone Air seems to be the exception, as Apple plans to reduce production by one million units this year.
See also: Tim Cook promises to increase investment in China
Meanwhile, the company plans to increase production of all other models by two million units. The total production forecast for the iPhone 17 series this year has also been increased from 88 million units to 94 million units by early 2026. A separate report earlier today claimed that Samsung has canceled plans to launch a successor to its iPhone Air rival, the Galaxy S25 Edge, due to low sales.
See also: Vision Air and next iPhone may have the same advanced display technology
However, the iPhone Air reportedly sold out within hours in China, despite lower-than-expected sales in Western countries last month. The same report from Mizuho Securities today revealed details about Apple's first foldable iPhone and other future devices.
